On of the reasons we choose to use Business Catalyst is it's integration and the ease with which you can link to your website from within you email newsletters. Morevoer, in helping our customers develop their businesses, we can often identify marketing possibilities for our customers to help turn their great ideas into a focused marketing effort. The idea with newsletters being they can:
This example is from one of our recent projects with Shona Sutherland of Taystful.
Shona asked us to create a new website for her as she was ready to take her business to the next level where a self built website just wasn't cutting it for her. Part of our process is to cover a detailed discovery of a business to help us understand both our customer's business but also the service they provide for their customers. Shona was keen to provide hints and tips on making a wedding cake (or any special occasion cake) for her website customers to benefit from her experience - a great idea with today's marketing, customer expectations and developing customer service. Shona provided a page or 2 of A4 full of hints and tips from planning to delivering the cake to the venue - the complete package.
We quickly identified that we could split the information into a series of emails that could be sent out to customers automatically so we helped Shona set up the following:
So from one idea of a single webpage of tips, we have created an email series that is sent automatically after sign up, that keeps Shona front of mind with customers looking to make their own cake. At worst they may well make their own cake but they will certainly be aware of Taystful by then and will have hopefully received some useful information. At best, they may attend one of Taystful's courses or even ask Shona to make the cake.
We will be covering further examples of email marketing in further blog posts so please look out for them, subscribe via the RSS feed above. Feel free to comment below.