When you create a Facebook advert to encourage people to visit your website, sign up for a freebie or even complete a purchase, wouldn't it be great to track how successful the advert was? This is where your Facebook Pixel can help. It is a small piece of code that you create in your Facebook Adverts account and install on pages of your website that you'd like to track - ie the pages on your website where a Facebook advert may send a visitor to.
Web page title tags are probably one of the most important factors for Search Engines and are one of the easiest to ensure are correct. Simply put, every page on your website should have a unique title tag that tells the search engine what that web page is about. Each title should be specific to that page for the most benefit. Going through all your pages can be cumbersome but for our Business Catalyst customers, we have an app that can speed the process:
Using a screen recording is so much easier than typing - we came across Loom last week, a FREE screen recording application. Great for web designers but also website owners who want to explain an issue or amendment to their website for their web designer.