The Historic Holidays Scotland website has been live for a year and has been very popular with visitors reviewing the packages, content, blog posts etc but has not been as successful from selling holiday packages as anticipated. We have therefore been working with Alison to identify other potential avenues of income including a members' area, products, EBooks and 'holiday help packages'.
We've helped quite a few customers with competitions in the past and when Stewart at Blairgowrie Motorhome Hire mentioned a competition to win a 3 night break in his new motorhome, this was another opportunity for us to help. Thanks to Stewart for allowing me to share the results so far. At the time of writing (12 February 2017), the competition is now half way through and the impact has been pretty impressive:
We all want more customers, that's every business in your street, village, town and city all looking to attract pretty much the same people and it is getting harder and harder to attract them and to stand out from the crowd. We don't all have the budgets for huge marketing campaigns and can only afford to do small things so we need to make sure we do things smartly.