Keeping your customers informed and up to date is a key element of your marketing strategy hence making this process as efficient as possible will mean you can do more and reach more people. In the video below, we go through how we make adding a list of monthly events to a monthly newsletter a simple 10 second task that can be done ahead of time but still includes events added after the newsletter has been prepared but before the newsletter is sent.
A common mistake we believe business owners make with their websites is to just talk about themselves and what they offer. It is an easy thing to do, after all, you want to tell potential customers about what it is you do, what you sell or what services you provide. The problem is, and in particular with service businesses, your customer might not know they need your services or that you can help or solve their problem. We discussed this last week with one of our new clients who is a hypnotherapist.