We can all do with more clients and whilst you may be lucky enough to be sitting back waiting for people to contact, relying on that can be a risky strategy. Being pro-active will help but what do you do? Do you stand outside your office and ask everyone walking past if they need an accountant? No, that would be extremely time consuming for very little return. We want to ask the right person at the right time ie when they are ready to consider employing you.
The Historic Holidays Scotland website has been live for a year and has been very popular with visitors reviewing the packages, content, blog posts etc but has not been as successful from selling holiday packages as anticipated. We have therefore been working with Alison to identify other potential avenues of income including a members' area, products, EBooks and 'holiday help packages'.
We all want more customers, that's every business in your street, village, town and city all looking to attract pretty much the same people and it is getting harder and harder to attract them and to stand out from the crowd. We don't all have the budgets for huge marketing campaigns and can only afford to do small things so we need to make sure we do things smartly.
A common mistake we believe business owners make with their websites is to just talk about themselves and what they offer. It is an easy thing to do, after all, you want to tell potential customers about what it is you do, what you sell or what services you provide. The problem is, and in particular with service businesses, your customer might not know they need your services or that you can help or solve their problem. We discussed this last week with one of our new clients who is a hypnotherapist.