It's pretty simple really, the reason you have a website is to attract customers and grow your business. Even if you say it's just to let people know you are there or your opening times, the reason the website is there is to get that customer in your door or to buy from you. So forget what you want to put on your website, start thinking about what your customer needs from your web presence.
Building website functionality that helps build businesses is our speciality. The above screenshot is taken from the Let's Cook Scotland Cookery School website. It shows the 4 options used depending upon the status of the course, the four options are: