Website Options - blog post image

Website Options

Where do you start?

With a myriad of options building your own website can be a minefield so we are going to cover a few options - these are by no means complete nor detailed as this is just an overview. We'll start by listing options and then go into the pros and cons as we see them. One thing to note:

Don't expect a flood of customers just because you have a website
and
No-one can guarantee the top spot on Google!
 

Options

In general terms we see 4 options:

  • use an online website creator such as Wix or Weebly
  • use a Content Management System (CMS) such as WordPress, Joomla or Drupal
  • learn html, css, jquery, Search Engine Optimisation etc and do it yourself
  • employ a web designer who cares about your business not what colour you want

Free Website Builders

Pros:

  • cheap
  • fairly easy
  • lots of templates to chose from
  • manage it yourself
  • reasonable support
  • built in functionality so you don't need to learn it

Cons:

  • cheap and easy so fair risk others are using the same template, design etc as you
  • fairly rigid website - you have to accept what you are given with little flexibility to change
  • a free website for your business - are you giving the right impression to your customers that you are a serious business?
  • difficult to stand out and be different

Content Management Systems (CMS)

Pros:

  • can be very cheap
  • lots of templates to choose from and easy to install
  • fairly simple to use unless you need custom tweaks
  • popular support communities so fairly easy to get help
  • loads of plugins available to add functionality

Cons:

  • continual need to update CMS and plugins
  • difficult to change things without in depth knowledge of the CMS
  • need to synchronise updates
  • reliant upon many different parties (plugin developers)

Learn to DIY

Pros:

  • you have full control over everything!
  • easier to change, replace, update etc

Cons:

  • length of time to learn a trade that is constantly evolving
  • length of time to build the site
  • skillset required means you can never be an expert in everything
  • time set aside for updates means you are not earning from your core business

Employ a Web Designer

Pros:

  • they will have experience, knowledge and expertise to help you
  • much less stressful assuming you chose the right company
  • can guide you with what you need for your business including content
  • you can get exactly what you want
  • you can use a modified template to keep costs down or create a whole new design to ensure you are unique
  • your web designer should be able to offer on-going support to keep you up to date

Cons:

  • can be expensive
  • finding a reliable web designer who possesses integrity and responsibility
  • timescales - can be lengthy as the company will have other clients to support plus providing content takes time and consideration

Summary

We hope the above information is helpful for you - the decision on how to create a website boils down to risk.  Most would say finance is the deciding factor but realistically if you pay a web design company to build a website you are reducing your risk, if you make it yourself to save money you are increasing your risk of it working. One thing is for sure:

not all websites are built the same

Whilst they may look good on your screen, a website forms part of your marketing strategy and must attract the right people who are your potential customers and then guide them to do what you want them to do. Don't take the risk to skimp on what could be your best opportunity to ensure your business is successful - by skimp we mean both time and/or money.  Take the time to really learn and understand your website.

Comment

Leave Comments

Trackback Link
http://graphitewebsolutions.com/BlogRetrieve.aspx?BlogID=419&PostID=637736&A=Trackback
Trackbacks
Post has no trackbacks.
Newsletter