When you create a Facebook advert to encourage people to visit your website, sign up for a freebie or even complete a purchase, wouldn't it be great to track how successful the advert was? This is where your Facebook Pixel can help. It is a small piece of code that you create in your Facebook Adverts account and install on pages of your website that you'd like to track - ie the pages on your website where a Facebook advert may send a visitor to.
This video shows you where you can find your Pixel Code to give to your website developer to add to your site.
We hope the video helps, in our next Facebook videos we will be creating an event trigger and demonstrating how that works by adding the code to a specific web page.
If you have any questions then please drop us an email or give us a call on 0800 988 5521.